Craycol
The high-performance athletic eyewear platform combining lightweight ergonomics, optical clarity, and headless commerce.
- Services
- D2C E-Commerce Platform Development · Headless Architecture
- Industry
- Performance Eyewear · E-Commerce · D2C
- Platform
- Headless E-Commerce Web Storefront
About the Project
Craycol is a cutting-edge D2C performance eyewear e-commerce platform built by Arcforth, engineered with headless architecture, interactive 3D fit visualization, and sub-second global checkout.
The Challenge
Selling high-performance sport sunglasses online faces friction from fit uncertainty, complex lens polarization variations, and slow storefront performance.
Pain Point: 25%+ Online Eyewear Returns
Athletes couldn't gauge frame coverage and facial fit from flat 2D photos, causing high return rates and customer frustration.
Pain Point: Sluggish Mobile Performance
Legacy e-commerce templates loaded slowly on mobile devices, causing high bounce rates among mobile athletes.
Pain Point: Optical Tech Confusion
Shoppers struggled to understand how different polarized tints performed across diverse conditions like water, snow, and trail.
Pain Point: Global Cross-Border Friction
Unexpected import duties, currency conversions, and customs fees at checkout led to elevated international cart abandonment.
Objectives
Build a blistering-fast headless D2C commerce experience featuring interactive 3D frame preview and condition-based lens simulation.
Target:
Sub-1 second page transitions, 30% reduction in sizing returns, and seamless multi-currency global fulfillment.
Approach
We designed a headless architecture pairing an edge-rendered frontend with Shopify Plus and interactive WebGL modules:
- 01. Edge Storefront Architecture
- 02. 3D Interactive Frame Visualizer
- 03. Optical Condition Simulation
- 04. Global Friction-Free Checkout
Edge Performance Optimization
Sub-second global response times using modern static generation, edge caching, and automated responsive WebP/AVIF delivery.
Interactive 3D Fit Preview
WebGL 3D frame viewer allowing athletes to inspect wrap angles, temple curvature, and ventilation channels from every angle.
Light Condition Simulator
Visual toggle simulating how polarized lenses perform across alpine glare, coastal water reflections, and shaded mountain trails.
The Ecosystem
A performance-engineered headless commerce stack built for international athlete retail.
Edge Headless Storefront
Ultra-responsive shopping interface optimized for mobile athletes browsing on smartphones and tablets.
3D Frame & Lens Visualizer
Interactive 3D modeler with real-time frame color and lens polarization customizer.
Global Checkout Engine
Localized pricing, currency conversion, and automated DDP (delivery duty paid) shipping calculation across 28+ countries.
Inventory & ERP Mesh
Real-time stock synchronization across regional warehouse fulfillment hubs and retail channels.
Outcomes
Superior conversion gains, reduced product returns, and rapid international brand expansion.
0.8s
Mobile Page Load Time
+42%
Mobile Conversion Rate
-34%
Product Return Rate
28
Countries Shipped To
